What’s the secret to earning 6 figures + in private practice?!
Most therapists think it’s 5000 other things.
Everything you need to help you make more money in your practice now.
It's not your marketing
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It's not your niche
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It's not your website
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It's not another training
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It's not the right therapist directory
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It's not your marketing ✧ It's not your niche ✦ It's not your website ✧ It's not another training ✦ It's not the right therapist directory ✧
Babe, it’s your fee. 💸
Here’s the truth 👇
If you’re spending time on anything else like—
trying to perfect your niche
building a huge instagram following
getting all the trainings and certifications
or laboring over a beautiful website
You’re wasting your time! Facts: if you don’t have a fee that allows you to make at least 6-figures and know how to talk about it with your clients, literally none of that other stuff will matter.
Before you spend one more 💰 on yet another marketing training or website rebrand,
get help with the one thing that will actually help you make more money.
Not only will you learn how to make more money right now, but it will also make of all your future investments in your business so much more effective.
Imagine making double without adding a single client hour to your week! This is literally what happened for a client of mine after instituting the principles in The Fee Formula. Not only did she make double but she felt totally in integrity with her decision. She still got to work with clients she loved.
How I made $105k working only
12 days per month 🤯
Here’s what working “full time” in my private practice looked like…
Working an average of 12 days per month seeing clients
4-6 clients per day that were perfectly aligned with my speciality
Charging an average of $184 per session while still supporting sliding scale clients
Having 3 day weekends, vacations, and going on multiple week-long meditation retreats
Starting my financial security journey and
saving my first $10k
👆 a 6 figure + therapist who’s not more special than you
Addressing your money and fees takes your business from
this
“I working all the time but my income is all over the place. I’m not making what I need to and I know this can’t keep going like this. I know I need to add more clients to my caseload but I don’t have more room!”
to ➡️
A client of mine came to me at inconsistent months ranging from $3k to $8, never knowing what to expect. After working The Fee Formula steps, they now have consistent $10k months, never worry about paying their bills, just came back from a weekend vacation where they added an extra day because they felt like it. This is what happens when you have the right fees, policies, and structure to support your goals.
this
“I have the exact number of clients that feels great for me and my clients come every week! I hardly ever get cancellations and my income is stable and predictable. I’m actually able to save money and take time off!”
The Fee Formula:
A Therapist's Roadmap to
6-figures+
The scripts, templates, training, and tools to start making more money in your private practice now.
10 Templates, Scripts, & Tools
Time-saving templates that make raising your fee a breeze
Scripts for every part of the process so you’re never lost for words
Email templates so you can update clients about policy changes
Customizable policy worksheets so you can build the practice that’s right for you
$2,500 value
8 Targeted Video Modules
Learn the step-by-step process to raising your fee effectively so you can start earning more
Update your cancellation policy to reduce no shows and say goodbye to income dips
Upgrade your money mindset and know-how so you talk about money with confidence
Feel secure about your fee in a way you’ve never felt before because you know exactly what to charge and why
$2,000 value
This isn’t a course. It’s a comprehensive, templated, step by step guide to transforming your practice into a financially healthy business.
And, by the way, that’s what you deserve no matter what anyone tells you about what it means to be a good therapist.
And this why I am 100% behind encouraging you to be a Bad Therapist®, one that believes their needs important too.
$5,500 of value for → $1,497
Raising your fees isn’t as simple as it sounds. 🤔
You need…
a way to effectively communicate changes to your client
new templates
new policies
a process for implementing this seamlessly
to communicate this in a way that retains clients
to know what to do if a client is upset
the exact right fee for your practice vs. one you pulled out of thin air
Imagine being expertly guided with exact tools, plug and play templates, and a step by step guide to…
…to more
financial security, more time to enjoy your life, and feel like your practice is worth all the time and energy you put into it.
I did the hard work so you don’t have you.
Here’s what you get in The Fee Formula ⬇️
Tools & Workbooks ✍️
Customizing Your Fee and Cancellation Policies Workbook - step by step instructions and examples so you can have the confidence to build your practice the way you want it
The Magic Sheets Fully Loaded - the full version of my beloved fee calculator with budgeting tools, Profit First distribution and emergency fund calculators.
Scripts 💬
10 Min Consult Calls That Fill Your Practice - an exact script for consult calls that reliably get you new clients (My clients rave about this script!)
Raising Your Fee With Confidence and Compassion - 5 pre-scripted ways to start the fee raise conversation with your clients to increase retention
Shifting to A Limited Cancellation Policy - a script for instituting a limited cancellation policy with existing clients
Objection Handling - be prepared with a set of effective responses to the most common client concerns about fee increases and cancellation policies
Templates 📑
Fee Increase Email Template - A handy quick start email template to share your fee increase with clients
Fee Adjustment Notice - A notice of your fee increase that you can provide to clients and keep for your records
Cancellation Policy Update Email Template - A handy quick start email template to share your updated cancellation policy with clients
Cancellation Policy Update Notice - A notice of your fee increase that you can provide to clients and keep for your records
Modules 💻
Building Your 6-figure + Practice - welcome
Money Mindset Glow Up - heal your money mindset and create a wealth mindset
3 Keys to Calculating Your Perfect Fee - learn the exact formula for your perfect fee
Income Increase - raise your fee with confidence
Predictable Income Fix - customize your cancellation policy and say goodbye to unpredictable income
Sustainable Sliding Scale - learn how to offer sliding scale or insurance without breaking the bank
Expanding What’s Possible - redefine and discover the authentic ways you want to live out your values
$5,500 of value for → $1,497
right now $997 with exclusive Black Friday discount for email list members
“Okay, so you can help me earn more 💸, but isn’t that unethical?!”
If we haven’t met, I’m The Bad Therapist.
There’s a way to offer a range of fees while honoring your boundaries and energy and earning a good living.
How do I know? I’ve done it myself.
I’m going to teach you exactly how to do it too along with giving you the templates and tools to make it happen.
Imagine walking away with...
a fee that is specifically tailored to the life and practice you want
a process to offer a sliding fee scale that actually honors you
less sessions on your calendar
more money in your bank account
more freedom and flexibility
right fit clients that show up for their sessions
predictability and consistency in your schedule and finances
... all without having to re-do your website for the 100th time or be a social media queen to make it happen.
The Fee Formula™ was designed to meet you precisely where you’re at. You’ll get all the tools, resources support to help you progress to the next level… and the next.
You’ll never feel more ready than you do right now.
Let’s go!
You don't need another clinical training
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You don't need another social media training
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You don't need a better website
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You don't need another clinical training ✧ You don't need another social media training ✧ You don't need a better website ✧
All you need is the right fee and the right resources to make all the difference.
With a fee increase of just $50, you could make 3 times the cost of The Fee Formula in just 3 months!
The Fee Formula - $1497
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Immediately!
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You will have lifetime access to course materials.
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I do not offer refunds as you get immediate access to the entire course when you purchase.
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It’s so easy, just dm me on instagram and I’m happy to answer any questions you have. https://www.instagram.com/the_bad_therapist/